Introduction

When you opted for e-commerce, you had expansion and higher reach in mind. You needed an eStore web design to guarantee your business greater visibility, traffic and profit. 

 

You learned about Shopify, joined the platform, and started your online store. What you probably didn't realize was that you needed a great Shopify web design to attract and keep potential customers. 

 

That brings us to our first Shopify web design hack- Potential and existing customers are moved by what they see. 

 

For a physical store, customers simply need to love the aesthetics of your store, your color balancing, and how much information they can get about the products on stickers and labels around your shop’s location. But, for an online store, you need to go beyond aesthetics. 

 

How appealing are your Shopify themes? How many Shopify plugins have you installed in your store to improve user experience while navigating your store? How well does your Shopify SEO rank on search engines?

 

This article, “Shopify Web Design: Everything thriving eStores have,” is the simplest guide you can find on the internet about how to run a successful Shopify store. Read to the end for all the simple, juicy tips for a great Shopify web design. 

 

Welcome to Shopify.

Shopify is an online platform that allows business owners to start, grow, manage and scale a business. The Shopify platform does this by enabling businesses to build an online store, sell to customers and accept payments from various channels and locations. 

 

Shopify employs the expertise and leadership experiences of millions of business owners on the platform to constantly modify its features and products to power businesses today and help shape the future of commerce. 

 

Regarding modified tools, Shopify is one e-commerce platform that relieves business owners of managerial stress. The trend in commercial businesses is to engage in activities that often require various tools like inventory management, payment processing, and shipping supervision for managing tasks. Business owners who prefer hard work over smart work will lose time and money using independent tools to handle these individual tasks as they occur. But a good Shopify web designer builds these tools into simple buttons on your Shopify store to create a simple management system for your business. 

 

Shopify Web Design

A Shopify web design strategy can also make integration with third-party tools and apps essential for doing business possible. If you are considering taking your business online, consider a perfect Shopify app development. 

 

Shopify app development is possible because Shopify is a buildable product that allows store owners the flexibility to stack additional products, customize certain components and add app integrations to create a unique experience that meets each business’ needs. 

 

A good web designer understands the place of the following in a Shopify web design:

 

• Stunning Visual Design

• Compelling Content

• Mobile Responsiveness

• User-friendly Navigation

• Search Engine Optimization

• Interaction

• Consistency

Essential Features of a Thriving Shopify eStore

Your Shopify eStore needs a combination of quality store offerings and an amazing website build to thrive. Your product offering would be useless if you do not give proper attention to the quality of the website build. Customers might not even visit your store, nor will they know that you offer such a product. Hence, your store is as successful as the Shopify web design quality. 

 

The following features in your e-commerce website design will give you greater chances of gaining higher market authority and customer loyalty:

 

1. A User-Friendly And Visually Appealing Design

Remember the first tip? Customers are attracted to what they see. Therefore, an obvious and important feature that your Shopify web design should have is the ability to offer a seamless experience across screens of all sizes. 

 

Consumers today like to experience sites from different devices, and the browsing experience must be consistent across all of them, especially mobile. The trick is to use a responsive theme in the web design or simply choose a responsive Shopify theme from the Shopify store.

 

A responsive design comprises a sort option. The sort option is a neatly categorized way of filtering lists to ensure that your customers are spending time making a purchase decision rather than scrolling through millions of others to get to their desired option. 

 

A great way of using the sort option is to categorize filters under relevant facets that customers may want to filter products by and place the most important ones on top. The following examples can be helpful:

 

• Sort by occasion for fashion - office, festive, party, etc.

 

• Sort by user for services - students, professionals, etc.

 

• Sort by location for equipment - indoor, outdoor, etc.

 

• Sort by tech for gadgets - operating systems, hardware components, etc. 

 

• Sort by chronology for tech products - release year, variant number, etc.

 

• Sort by category for food - veg, non-veg, vegan, etc.

 

• Sort by skin type for skincare - normal skin, dry skin, etc.   

 

• Sort by price - highest to lowest, lowest to highest, or by particular price ranges depending on your product value.

 

• Sort by location - Countrywide, like India, U.K., U.S.A., or city-wide like Mumbai, Bangalore, etc., to ensure you display the right product availability.

 

• Sort by launch/promotion - new, featured, on sale, etc.

 

• Sort by color/style - depending on the product variety your store offers.

 

Filters can become a hitch if they are overused in your website design; therefore, ensure you are not using too many filters. Only use the most relevant to your customers to keep them moving along the sales journey.

 

2. A Clear And Concise Navigation System

Customers will leave your page once it becomes too difficult to understand. This is called ‘customer bounce,’ and it is not a good way of running your store. The solution is simple: build an easy-to-understand customer journey that allows customers to easily navigate between different product categories and website sections. 

 

You can achieve this with a simple menu, a well-designed header, clear and effective CTA buttons, and a comprehensive footer with the site map. 

 

Like the sort option, a search bar is an important navigation tool. It helps every kind of user reach their destination faster. In designing the search bar, ensure visibility, use a standard design, autocomplete to help users finish their search, or use prompts to ease discovery. 

 

Reviews and ratings are also great features for navigating and keeping customers. Customers rely heavily on reviews and ratings from other customers to validate the information shared by brands and help them make their purchase decisions.

 

3. High-quality Product Images and Descriptions

We cannot over-emphasize the importance of product photos and videos. In the eyes of the consumers, your products are as good as the quality of images displayed. 

 

Ensure your photos are well-lit, aptly styled, and intricately detailed to help the customer choose color, variant or size.

 

You also do not need to spend a lot of money on studio photography to achieve the desired image quality. Your smartphone can suffice well enough. 

 

Videos that play when hovered upon are another great tool for showcasing your product in the environment. Ensure your videos are scaled to load quickly and do not add to page load times.

 

A good Shopify web designer knows to include the following:

1. Cart & Checkout 

2. Multiple Payment Options 

3. Order Tracking 

4. Customer Support / Chatbots

 

Tips for creating a Shopify eStore that is optimized for SEO

According to Wolfgang Digital, E-commerce business owners can expect 35% of total traffic to come from search engine results pages and 33% of revenue from organic traffic, making it the marketing channel that can produce the highest traffic and revenue.

 

Competitors are constantly fighting to be in the face of every customer search. This is because the higher your store is ranked on Google, the greater your chances for sales. 

 

To rank your store's content on Google, you need to understand customers' search intent and create products that match a potential visitor's intent. 

 

The following Shopify SEO tips can scale your business:

1. Purchase a custom domain.

2. Ensure you have Google Analytics installed on your site.

3. Ensure you have Google Search Console installed on your site.

4. Have a mobile-ready theme.

5. Remove password protection.

6. Be on a paid plan.

 

The technical parts of Shopify SEO include: 

1. Create a logical internal linking strategy with your menus

2. Submit your sitemap to Google Search Console and fix site errors

3. Optimize your images to load quickly and be found by search engines

4. Choose the right web designer for your project 

5. Choose the right Shopify theme and plugins

6. Optimize your product titles and descriptions for target keywords

7. Create high-quality content that is relevant to your target audience

8. Build backlinks to your Shopify eStore

 

Conclusion

There are no hard and fast rules to succeeding in an e-commerce business. Success in a Shopify eStore comes with dedication, resilience, and the determination to work. But a great Shopify web design can give you a competitive edge.

 

Web designers on Droomwork have vast experience building and growing e-commerce stores on Shopify and have been carefully tested before onboarding to the Droomwork platform. The successes recorded with Shopify are based on the fact that Droomwork’s designers are professionals at:

• Shopify web design

• eStore web design

• e-commerce website design

• Shopify themes

• Shopify plugins

• Shopify app development

• Shopify SEO

 

Start your E-commerce success story today by hiring a Shopify web designer from Droomwork.