In the marketing space, content is king! Your business is as valuable as the kind of content you put up, the consistency of the content, and how customers can interact with your content. The priority of content in businesses is the reason for content management system development.

 

A content management system (CMS) lets you set up a website, create content, and maintain a regular publishing schedule. All of these do not necessarily need any technical knowledge or coding skills. Once your website is set up, your CMS allows you to continue to create, update, and manage your content.

 

CMS is handy for writing and editing digital content like blog posts and web pages. You can also upload images and videos to include in your content. CMS web development is typically available as a cloud-based or on-premise system.

 

Knowing that over 78 million websites were built using a CMS will interest you. The all-time favorite, WordPress, is an example of a CMS web development tool and the most popular option for CMS users. According to data from BuiltWith, 45% of all websites were made using WordPress.

 

Why Your Business Urgently Needs A Content Management System

Given the wake of the digital economy, e-commerce sales have continued to grow at a confident pace, accounting for 14.3% of all retail sales worldwide. More interestingly, eMarketer forecasts that e-commerce share of total global retail sales will hit 23% by 2023. This screams ‘opportunity’ for stores looking to create or expand their online presence!

 

Given the amount of opportunity in the e-commerce sector, there is growing competition. Yet, if you’re considering joining the ranks of e-commerce entrepreneurs, the best way to start is by getting a grasp of CMS and CMS web development.

 

Here are the most significant benefits of CMS software for small businesses:

 

1. It is a user-friendly system that allows you to write, edit, and publish online content without coding experience. You can also easily change the design of your site and install extensions for added functionality.

 

2. If your developer builds you a CMS with SEO tools, you can optimize your content to rank better in search engines. You can customize your page titles and meta descriptions using built-in or third-party tools and improve page loading times. These improvements help your content be found by more users and drive more traffic to your website.

 

3. CMS web development comes with resources that make it easier for you to collaborate with your team and publish content more quickly.

 

A CMS web development will help you scale your content publishing without having to worry about technical infrastructure. 

 

Consider the following before choosing a preferred CMS web development that you think is right for your business: 

1. Ease of use

2. SEO features and compatibility

3. Security

4. Templates and design

5. User roles and collaboration

6. Extensions and additional functionality

7. Support and community

 

Essential Features Of A Thriving CMS Website

1.  Easy to Use Writing and Editorial Options

This is a basic option of all CMS web development projects. Every thriving CMS software has built-in features that aid creating, modifying, and publishing content.

 

Your CMS web development can also be designed to defer content publication in time by scheduling it or putting content in a draft before a later validation.

 

Generally, great CMS interfaces are based on the codes of word-processing software, which is a good thing! 

 

Furthermore, for new websites, creators like to follow the KPI (Key Performance Indicator), in other words, site statistics. This is possible on CMS that offers analytical data on pages or published articles. Statistics about: 

• how many people see them

• how long do they spend reading your content?

• and many others

 

It is a great CMS feature that can be interesting to improve pages!

 

2. Responsive Web Pages

A responsive CMS website should be the priority of every CMS web development. A responsive site can work properly on: 

• mobile

• tablet

• desktop computer

 

This feature that seems commonplace is essential and very practical! Your CMS web development project has greater chances at thriving if your "templates" are responsive enough for every user.

 

3. Optimizations for natural referencing

Another very valuable feature of a CMS that must be built into the system, is the ability to get websites in the top results of search engines.

 

This begins with developing the possibility of filling in important information for natural referencing, what we call metadata. 

In handling technical SEO, your CMS website should have options to fill in the "Title" and "Meta description" tags.

 

SEO is a complex science; you must learn about it to create relevant content or make technical optimizations... And finally, achieve your SEO goals!

 

Another thing you should build into your CMS website is CMS interoperability. This is the ability to make links between marketing or technical tools already in place. 

 

For example: to be able to connect a CRM to a CMS and thus direct customers to a client's website. If a customer registers, the data falls directly into their  CRM!

When you build your CMS, think about the following:

1. Can I connect my CRM or my ERP?

2. Will this API, which is essential to my business, be able to connect?

 

4. Secure pages

Most people complain of having websites created for their businesses and not finding them after a couple of weeks; because it was hacked and stolen. This is a real problem for business owners and the data you use on your website!

 

Your CMS web development project should therefore guarantee clients a secure interface: that is to say, a CMS that evolves, or a CMS that offers a powerful authentication system to avoid hacking.

 

As an entreprenuer, It is important to choose a secure CMS that will protect your data and the data of your customers. For this, you must be able to register your database and be protected against hacking easily.

 

5. A search engine

The search engine function is one functionality that is not proposed most CMS websites, and yet is necessary, especially on the e-commerce websites or the blogs.

 

The CMS's search engine function allows users to easily index an entire database. It is also an asset for the natural referencing of a website.

 

Tips for Developing a Successful CMS Website

 1. Keep The Customer In Mind

In CMS web developmet, there are three main "audiences". Broadly speaking:

1. Developers: These are the backend developers. The people in charge of designing, the configuring and building any custom functionality into a CMS.

 

2. Implementors: These are the "frontend developers." They are laden with the responsibility of  structuring the content, setting up the content types, and implementing the themes for the CMS websites in the templating language provided by the CMS.

 

3. Editors: These are the people who work in the CMS on a daily basis. They write new content, edit existing pages, etc.

 

CMS users are usually people who are good with words—writing is what they're good at. Often, they work best and most efficiently when the CMS features gets out of their way as much as possible, easing out every action they need to take, every extra button to click, and every choice to make. If a CMS software is complex for a bit, it can break the flow of their work.

 

At the same time, the back-end developers are usually very technically proficient. These people know how databases work and have a good understanding of what happens on servers. 

 

Because of this, this group has a good understanding of what happens under the hood of the CMS, and they prefer configuration over convention.

 

2. Avoid complexity

A lot of CMSs are too complicated and too complex. The root of this problem is from the web development stage. We understand that it's really hard to build something that's easy, but for the sake of your client, the easy road is the best road. 

 

The best way to prevent your CMS web development project from becoming too complicated is to make a deliberate choice to keep it simple and to make sure it stays that way. It will eventually get complicated as it evolves, but let it be something your user grows into.

 

Every time you present a choice to a user, they tend to stop what they are doing for a short while in order to decide. They may lose concentration, and it might take them a short while to get back in the flow. It is better pick the simpler option yourself and save your user the time  to put into their content development routine.

 

3. Be consistent

Consistency is important when it comes to product development, especially CMS products. The consistency of a product makes the difference between having it feel like a polished, well-rounded experience and having something that feels like it can break apart at any moment.

This is not something that's easily measurable or quantifiable, but it is something your users will notice.

 

Conclusion

A content management system web development is at the heart of every organization that thrives on content. Hence, CMS web development needs to be meticulously done, or you risk breaking the organization’s pace trying to get through complex content writing, editing, and publishing routines.

 

Droomwork is a success story of great content management systems, and it is because we at Droomwork understands and prioritize the needs of our non-code clients. 

 

Seeking an upgrade in your content management sector? Let Droomwork give you a headstart with the suitable content management system web development.